DRXP BACK TO DRXP
CREATE OR SPONSOR A DROP

Your audience already knows something. Make it count.

DRXP turns the knowledge around your music, product, culture or community into a live event people do not just watch. They enter, answer, compete and earn their place on the leaderboard.

BUILD A DROP WITH US
WHY A DROP WORKS

Do more than reach people. Give them a reason to show up.

Create an appointment

A scheduled start gives your campaign or community a moment to gather around.

Make the message interactive

Questions turn product facts, stories and culture into something people actively engage with.

Reward real attention

Prizes, recognition and rank give knowledgeable fans a reason to care and compete.

Finish with a result

A clear leaderboard turns participation into a shareable outcome, not another passive impression.

BUILT AROUND YOUR WORLD

Different audiences. The same instinct to prove they know.

01ARTISTS · CREATORS · STREAMERS

Make fandom playable.

Give the people who know every lyric, episode, stream or inside joke a stage. Build a Drop around your world and turn a release, milestone or fan moment into live competition.

02BRANDS · PRODUCTS · CAMPAIGNS

Turn attention into participation.

Launch a product, reveal a feature or make a promotion worth showing up for. A branded Drop lets people discover what matters by competing with what they know.

03COMMUNITIES · CLUBS · FAN GROUPS

Give your people a shared moment.

Bring a distributed community into one room, one clock and one leaderboard. Reward the members who understand the culture and create a story everyone can talk about after.

04MEDIA · EVENTS · EDUCATION

Make the audience part of the programme.

Add a competitive live layer to a show, conference, classroom or editorial franchise. Use the Drop before, during or after the main event to keep people actively involved.

HOW IT COMES TO LIFE

From idea to live Drop.

You bring the audience and the reason. We help turn it into a sharp, competitive experience.

  1. 01Choose the momentTell us what you are launching, celebrating or trying to activate, who it is for and when it should happen.
  2. 02Shape the DropWe work with you on the topic, question set, timing, eligibility, reward and the details your audience will see.
  3. 03Bring your audienceShare one destination and build anticipation. Players arrive before the start and enter the same live experience.
  4. 04Go liveEveryone answers against the clock. Accuracy leads, speed breaks the tie and the result creates a clear winner.
YOUR NEXT CAMPAIGN COULD BE A COMPETITION

Let us build the moment people will want to win.

Tell us about your audience, the idea you have in mind and when you want to go live. We will take it from there.

EMAIL BENJI TO START